From March 17 to 19, our company, Chengdu Golden Raven Technology Co., Ltd., represented Sunlite and Kelewell at the CAC FShow International Fertilizer Exhibition in Shanghai. As a key event in the agrochemical industry, this exhibition provided us with an excellent platform for industry exchange. At booth 12A42 in Hall 1.2, we showcased our professional brand image and high-quality products, attracting widespread attention from global buyers. Over three days of active discussions, we collected valuable information from more than 70 international clients, achieving results beyond expectations.
High Demand for Key Products
During the exhibition, client inquiries mainly focused on the following products:
MAP (Monoammonium Phosphate) – Total inquiries exceeded 2,000 tons
MKP (Monopotassium Phosphate) – Inquiry volume reached over 1,000 tons
KOH (Potassium Hydroxide), Boric Acid, and other products also received inquiries for several hundred tons
SOP (Sulphate of Potash)
Various sulfate and nitrate-based products
Notably, MAP remains the most sought-after product, despite the current MAP export policy not yet being lifted. Market expectations are high, and industry insiders widely predict that policy adjustments may occur by the end of April. We will continue to monitor and update the latest developments.
Diverse Customer Base
The geographical distribution of our customers at this exhibition showed the following trends:
Asia remains the primary market – Clients from India, Pakistan, Vietnam, Thailand, etc., accounted for 45% of inquiries.
Significant growth in emerging markets – Inquiries from Algeria, Egypt, and other African countries increased by 30%.
Breakthrough growth in European and North American markets – Compared to last year’s exhibition, the proportion of clients from the UK, Netherlands, Spain, and North America increased to 25%.
Our complete customer base covers over 20 countries across five continents, including Brazil, Chile, Australia, New Zealand, Russia, Ukraine, South Korea, Malaysia, Saudi Arabia, Turkey, and more.
Customer Interactions & Future Cooperation
Throughout the exhibition, we engaged in various meaningful interactions with our clients:
Reunions with existing customers – Long-term partners visited our booth, and we exchanged gifts to further strengthen our collaboration.
First-time face-to-face meetings – Some clients who had previously placed orders but had never met us in person took this opportunity for in-depth discussions, enhancing mutual trust.
Online followers turned into direct engagements – Clients who had been following our company online finally met with us, discussing their needs and our capabilities, building a solid foundation for future collaboration.
New customer inquiries and potential partnerships – Many attendees passing by our booth stopped for initial discussions. We will continue to follow up, understand their needs, and work towards developing long-term business relationships.
We sincerely appreciate the trust and support from each of our clients. We are committed to providing even higher-quality products and services in return.
Looking Ahead
As a strategic partner of Sunlite and Kelewell, Chengdu Golden Raven Technology will use this exhibition as an opportunity to:
Expand our global presence – Leverage our existing customer network in 22 countries and continue to explore markets in South America, North America, and Europe, etc.
Strengthen product advantages – Optimize the supply chain for MAP, MKP, and other core products, ensuring stable supply while maintaining competitive pricing and quality.
Diversify our product portfolio – Plan to expand into new product fields, including food additives and battery raw materials.
Seize policy opportunities – Closely monitor export policy developments and respond promptly to market changes.
We firmly believe that with high-quality products, a professional team, and a commitment to integrity, Golden Raven, Kelewell as well as Sunlite will continue to grow alongside new and existing customers, contributing to the development of global agriculture with excellence.
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